Now, that's what I call a party.
Ralph Lauren staged a “four-dimensional” light installation on Wednesday night at its flagship locations
in New York and London
to celebrate its 10 year digital innovation.
New Bond Street experienced a so-called fourth dimension show with a series of additional sensory effects,
including sound (music), touch (breezes)
and smell (wafts of the brand’s fragrance collection),
timed in sequence with the show.
Wish I was there.